Acquiring hands-on experience with merch sales while working for some of the biggest names in music (Interscope, Far East Movement, Paul Oakenfold, etc) has helped him to develop a keen eye for what products will actually move the needle. As a 17+ year entertainment industry veteran, Kelvin keeps a close pulse on the changing shifts in culture. Following the launch of SWISH in 2017, Jason brought SWISH COO Kelvin Chu on board in 2021 to help take things to new heights. After launching his first t-shirt brand in 2008, Jason went on to pursue an MBA in Entrepreneurship and Global Business, making him a seamless fit for the SWISH Authentics collaboration. Inspired by other Asian American designers like the late Jonas Bevacqua of LRG as well as Rhuigi Villase ñor of RHUDE, Jason Vu hopes that his own success story helps to inspire the next generation of Asian American designers. Often compared to high level brands like KITH or Ambush, SWISH incorporates an artistic touch to standard athletic merchandise. SWISH redefines modern and vintage silhouettes through a strong focus on distinct designs, quality materials, and craftsmanship. SWISH offers fans uniquely customized designs born out of direct collaboration with the Cavaliers. This concept creates a unique experience for the more fashion conscious fanbase. Through this program, SWISH forms strategic partnerships with sports teams to design and produce projects and collections tailored exclusively to the specifications of the team. Led by Creative Director Jason Vu, the brand demonstrates the fruitful potential as a AAPI-led high end streetwear brand. Their Team Issued Collection is an initiative developed to push the boundaries of fashion in sportswear and fan apparel. Introducing a progressive approach to NBA merchandise, rising clothing brand SWISH AUTHENTICS is excited to highlight the development of their collaboration with the Cleveland Cavaliers. Where to buy: Cavaliers Team Shop, 1 Center Court, Cleveland, 80, Ĭlick here to read our full NBA All-Star Guide.By Marilyn Reles 0 Progressive Fashion & Lifestyle Brand SWISH AUTHENTICS Partners with the Cleveland Cavaliers for Custom Clothing Launch “Additionally, we focused on a lot of vintage and retro branding graphics for their pieces.” “The sweatsuit idea is hot right now, there’s a lot of brands doing it, so we wanted to create our own version of that,” says Jason Vu, co-founder of Swish Authentics. Embracing an athletic design and thicker fabric for the cold Cleveland weather, the line includes a simple and comfortable two-piece sweatsuit in the classic wine and gold colors. The new partnership between Los Angeles-based brand Swish Authentics and the Cleveland Cavaliers has brought a sleek new collection that celebrates the team in style. We always try to tie in the city of Cleveland.” “Anytime there’s an event coming up … we had people requesting and asking, ‘Hey, what’s coming up for the All-Star game or anything like that,” says GV Art + Design owner Greg Vlosich. For All-Star Weekend, the design studio is taking inspiration from a themed shirt created for baseball season and making it fit for basketball. Known for their fresh, creative designs and themed collections, GV Art + Design is always cooking up a T-shirt that celebrates not only Cleveland, but also whatever hot event is on the way. GV Art + Design’s All-Star Cleveland Shirt Where to buy: 342 Euclid Ave., Cleveland, 21, “We have a partnership with WMMS, who carries the Cavs games on the radio, and came out with a Buzzard tee featuring the iconic Buzzard playing basketball.” The company’s latest tee hits the sweet spot of sports and city pride. “We started the season with whatever we had in stock from the previous year, but demand has been high, and requests have been coming in from customers visiting our stores,” says Cleveland Clothing Co.’s owner Mike Kubinksi. Now, with the energy of All-Star Weekend coming to town, there’s no better time to represent the local team - and local shops.įrom T-shirts to sweatsuits, Cleveland Clothing Co. So much so that, as soon as the Cavs began to take off in early January, local shops struggled to keep up. The sports T-shirt business in Cleveland is no joke - and there’s constantly a high demand for clothing that lets Clevelanders show their pride for local sports. Whether you’re into fresh silhouettes, nostalgic callbacks or classic wine and gold, GV Art + Design, Cleveland Clothing Co., and the Cavaliers Team Shop have everything you need to show your Cleveland basketball pride. Business Hall of Fame and Community Leader of the Year Awards.
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